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A Word of Warning

December 2, 2010



The Christmas season is upon us again, and with it the odd tipple. But be warned, if you overdo it this year, you could be focus of a campaign I did for Diageo. Aimed at Freshers, students were encouraged to point out when their peers had enjoyed a few too many by dishing out suitable measures of humiliation (suggestions on beer mat designs above). This may seem harsh, but it’s a far more engaging way to get students to think about drinking sensibly, particularly as it avoids using the word “don’t”.

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