A Word of Warning
The Christmas season is upon us again, and with it the odd tipple. But be warned, if you overdo it this year, you could be focus of a campaign I did for Diageo. Aimed at Freshers, students were encouraged to point out when their peers had enjoyed a few too many by dishing out suitable measures of humiliation (suggestions on beer mat designs above). This may seem harsh, but it’s a far more engaging way to get students to think about drinking sensibly, particularly as it avoids using the word “don’t”.