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90 Minute Art

October 22, 2010

How do you visually combine football, responsible drinking and the community? My solution to this tricky question was to devise the 90 Minute Art Project. Diageo asked Creative Orchestra to design wall graphics, with the above specifications, for their spectator box at Manchester United’s Old Trafford Stadium. Over 30 artists were asked to illustrate the phrase Celebrating Life, Everday, Everywhere in just 90 minutes (the same length of time as a football match. We received some great responses, which were collaged for the box graphics (above). Also above are booklets and menus that I designed for the box. Look out for 90 minute pop-up exhibitions happening soon.


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