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Moo Thinking

March 28, 2010

Whilst working on a project, I asked myself the question “what is a perfect cow?”. The answer,                    I decided, was simple: a zebra. They’re more active and have found a way of organise their black              and white markings. Above is the sketch I used to explain this thought to my, initially, bemused colleagues at Creative Orchestra. Not such a peculiar thought now, this theory is the base                     of a new campaign to be launched in May.

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