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If you’re happy and you know it . . .

January 3, 2010

The start of another new year and time to kick that hazy, morning-after-the-night-before feeling.                 But if you saw this booklet I designed for Diageo in your local, you should hopefully be feeling much more refreshed than the next person. A much more accessible read than the usual responsible drinking literature, it cheekily houses information on drinking responsibly with things you’ve heard time and time again from your mum. People hate to be told what to do, especially when it will seemingly stop them having fun. By suggesting you already know the information, I’ve avoided telling people what to do.       The design also allows you to transform the booklet into a rather stylish informative crown.


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