I’ve just entered Apostrophe’s Window Wonderland competition, by making the store into a giant present where people are indirectly invited to have a sneaky peek and interact with the store window. People are naturally curious. We also tend to rebel against what we have been told, especially when there is a secret to unveil. With this window display I wanted to playfully capture the excitement of guessing what’s wrapped up under the Christmas tree, whilst using the existing Apostrophe atmosphere as a backdrop. The winning designs will be displayed in Apostrophe stores throughout Christmas – until then my fingers are firmly crossed.