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Packaging the Brand

June 16, 2011

The designs for Kings are still going strong and have been featured in a new book, Packaging the Brand from AVA Publishing. To celebrate I’ve designed two posters, one for each of the products in the preppy energising range.


Not for the Faint Hearted

May 8, 2011

The above poster is a taster from a scary experience I’m currently working on, that will test contestants in the hottest of competitions. As suggested in the poster, there will be a lot of Horror B movie goings on.

On Best Behaviour

February 17, 2011

I’m currently working on bringing some personality to this very well behaved brand. As the most ethical bottled mineral water in the UK, drinkers would have done their good deed for the day so they can afford to be a little bit naughty.

Two Become One

February 13, 2011

Love is in the air and the lucky ones will be counting their Valentine’s cards tomorrow. So it seems fitting that I reveal some of a current project, which shows the possible love children of some peculiar looking creatures. Focusing on the idea of half one thing, half another, I created these creatures to promote a company proud of its 50:50 male, female split. My illustrations shall eventually be bound in the form of a mix and match book.

Dressing Up

January 23, 2011

There will be many a designer who will be having sleepless nights for the next month, as London Fashion Week takes over the city. I’ll be on the look out for familiar faces in the hope that the graduates who too part in the Emergence event to launch their careers, after graduating from the University of Hertfordshire. I named and branded the event, Emergence seeming the perfect title for the first graduates of the new BA Fashion Course. Above is the branded catwalk and pages from the website. I also designed a show catalogue and goody bag.

Play With Your Food

January 9, 2011

If you’re anything like me, you welcomed the big stash of chocolate you received as Christmas presents. Then a few weeks later, you’ve over done it and you’re craving anything but. Apologies, then, to those people that I’m adding to the chocolate intake. Above are designs I produced whilst working on the development of Cadbury packaging. I was challenged with making the packs more engaging and fun. The larger packs were to be aimed at adults rather than children, so I inserted some nostalgia.

Room at the Inn

January 9, 2011

There may not have been enough available rooms in the Nativity story, but there certainly is at, an online student accommodation service. Above are designs and branding         for the site, which are based on circling information when hunting for accommodation in a newspaper.